We’re excited to roll out our new look!
When Crowley Wines was founded in 2005, we did what any enterprising new business does…we wrote a bunch of “clever” names on whiteboards, napkins and notebooks but none of them were as timeless as the single thing we started with— our name. It was good enough for the dairy owned by Tyson’s family for three generations and it felt apropos to carry on that tradition.
When it came time to design the label Tyson drew inspiration from another family treasure; a cigar box that had belonged to his grandfather with an intricate keyhole he’d always been intrigued by. A dear and talented friend painstakingly drew the keyhole and that drawing lived on our labels for ten years, anchoring the brand and carrying the wines through our first 15 years.
Our original label was a great ambassador, true to our soul, great company to live with, drive around with, muse on and drink from. It is a label that will continue in our hearts, reminding us of the standards we have set for ourselves; and its spirit and aesthetic will live on in our new label that will take us into the next 15 years.
Our heartfelt thanks to Studio Olsen and Lunabean Media who helped us create a fresh and colorful new look to usher us into this next exciting phase of Crowley Wines. Keep your eye out for even more fresh designs with our upcoming releases of Entre Nous and the single vineyards.
We also want to thank you— the fans, the drinkers, the hype squad, the wine slingers— for allowing our label, old and new, to grace your dinner parties, porch hangs, date nights, random Tuesdays and family gatherings.
Here’s to good wines and great design. Cheers!
Tyson & Evan
